Staff | CUESA

Ferry Plaza Farmers Market »

Sat 8am–2pm | Tue & Thu 10am–2pm


Meet the people who run CUESA’s programs and operate the Ferry Plaza Farmers Market. Click here to meet CUESA’s Board of Directors »

Administrative Staff

Christine Farren, Executive Director

As Executive Director, Christine Farren (she/her/hers) is responsible for managing CUESA’s overall operations and performance, implementing policies and deliverables set by the Board of Directors, and leading CUESA to achieve annual goals and objectives. She also oversees our fundraising events, individual and corporate donor cultivation, and annual reports. Christine feels that shopping at a farmers market is one of the most life affirming and community building activities possible, and enjoys interfacing with numerous members of the food community here in San Francisco. She holds a BA in American Studies from the University of California at Santa Cruz. Meet Christine.
415.291.3276 x101
[email protected]

Cindy Mendoza, Volunteer & Special Projects Coordinator

Cindy (she/her/hers) manages volunteers, coordinates special projects, and provides administrative support to CUESA. Previously a culinary volunteer and currently a salesperson for Heirloom Organic Gardens, she loves being a part of the market community. Her nonprofit experience includes organizing the Filipino Flavors symposium with Asian Culinary Forum, fundraising at Glide Foundation, and apprenticing at Hayes Valley Farm. She earned a BA in Design of the Environment from University of Pennsylvania. She’ll never forget her summer job at a local family farmstand, pulling dewy Silver Queen corn from the stalks and selling it the same day. Meet Cindy.
415.291.3276 x103
[email protected]

Brie Mazurek, Communications Director

Brie (she/her/hers) oversees communications, marketing initiatives, and PR for CUESA, including social media campaigns and strategic partnerships. Previously, she has worked as a book editor, apprenticed on an organic farm, and helped launch the youth food education initiative Nourish. In addition to amplifying the inspiring stories of our local food community through her work at CUESA, she enjoys discovering new and delicious flavors at the farmers market and dabbling in fermentation projects at her home in Oakland. Meet Brie.
415.291.3276 x104
[email protected]

Selina Knowles, Communications Coordinator

Selina Knowles (they/she) supports marketing and communications at CUESA. While earning a BA in Sociology at UC Berkeley, Selina was a part of the communications team at the Goldman School of Public Policy. The powerful way in which food is at the intersection of all social systems drew Selina to CUESA, and they enjoy documenting the journey food takes on it’s way to our tables. Selina’s favorite farmers market treat is an iced latte with brown sugar and oat milk from Proyecto Diaz Coffee. Meet Selina.
[email protected]

Rebecca Crawbuck, Partnerships & Events Manager

Rebecca (she/her/hers) coordinates our fundraising events, oversees our market activation program, and manages sponsorships and partnerships, among other development projects. Before joining our staff, Rebecca interned and volunteered with CUESA in the Foodwise Kids program, and studied English and Political Science at UC Irvine. Rebecca believes in the promise and power of the good food movement. You can find her at the farmers market looking for ingredients for her next baking project. Meet Rebecca.

415.291.3276 x108
[email protected]

Education Staff

Tiffany Chung, Director of Education

Tiffany (she/they) oversees CUESA’s education programs. After graduating from UC Berkeley with a Chemical Engineering degree, she served in the Peace Corps in Mozambique as a science teacher and worked for briefly in pharmaceutical research, before realizing that food education was where her passions were, working as a Culinary Stewardship Educator in Monterey. She believes that food can connect us all and, through food, we can become more environmentally, culturally, politically, and socially aware. When she isn’t munching on something in the market, she can usually be found hiking, swimming, or diving in and around some body of water in any country that happens to catch her eye. Meet Tiffany.

415.291.3276 x 106
[email protected]

amy huỳnh, Education Manager: Foodwise Teens and Adults

amy (she/they) began their love for the land with their ma’s small but mighty backyard garden—with the wonder of rollie pollies, jujubes, and guavas. Since then, amy has farmed, taught outdoor education, worked on rural land policy and served as a youth community organizer. As a farm educator, they witnessed how empowering it is to not only learn how to grow your own food but to reclaim a cultural connection to ancestral knowledge through plants and intergenerational relationships. amy believes in culturally informed place-based landed learning as a way to heal our relationship with the earth and to build stronger solidarities with communities towards a just and sustainable transition and intergenerational responsibility. Meet amy.

415.291-3276 x110
[email protected]

Nesley Rojo, Education Manager: Foodwise Kids and Families

Nesley (she/hers) manages the Foodwise Kids and Families education program. After graduating from The University of San Francisco with a Sociology and Legal Studies degree, she worked as an after-school teacher in Literacy and Creative Writing where she developed a passion for working with youth. Growing up as the only child of two chefs, she firmly believes food is a love language and a pathway to spread joy, community, and a more equitable world. When not at the market you can find Nesley looking for her next unique thrift find, drawing, or trying a new yoga class!

Damaris Bonner, Education Coordinator: Foodwise Kids and Families

Damaris’s (she/her/hers) primary responsibility is to coordinate and facilitate school field trips for CUESA’s Foodwise Kids and Families programs. As someone who discovered the importance of healthy eating in her late teens and early twenties, she finds her work meaningful in the fight for food justice and education. Her goal is to ensure that students and their families have the tools necessary for starting healthy eating habits. When not working, you can catch Damaris watching reruns of the Golden Girls, trying out new recipes in the kitchen, or just chilling with a good cup of coffee and her dog, Daisy. Meet Damaris.

415.291.3276 x107
[email protected]

Market Operations Management Staff

Lulu Meyer, Director of Operations

Lulu (she/her/hers) oversees operations for CUESA, including our year-round farmers markets, and provides support for our annual fundraising and educational events. Lulu joined the team in 2004 and during her time at CUESA has developed and refined CUESA’s Market to Chef Program, which helps to encourage and facilitate the sourcing of local farm products by Bay Area chefs, caterers, and food crafters. A native San Franciscan, Lulu studied at the California Culinary Academy and had worked in the restaurant industry for more than 10 years before coming to CUESA. Being surrounded by all of our wonderful farmers, local chefs, and food-savvy customers at the markets is the highlight of Lulu’s week. Meet Lulu.
415.291.3276 x100
[email protected]

Andrea Akers, Operations Manager

After successfully completing an internship with CUESA in 2008 through our partnership with the New Door Ventures Ally Program, Andrea (she/her/hers) joined the market team as an operations assistant and was later promoted to operations manager. In addition to overseeing the day-to-day operations of our weekly farmers markets, Andrea is responsible for training and managing staff and interns as well as providing support for customer services. Andrea also handles many of the market’s administrative tasks and provides planning assistance and hands-on support for many of CUESA’s other fundraising and educational programs. Meet Andrea.

Tommy Phung, Assistant Operations Manager

Tommy (he/him/his) joined the market team in the spring of 2008 as an Operations Assistant and was later promoted to Assistant Operations Manager. Tommy provides support and management of our three year-round Ferry Plaza Farmers Markets and the seasonal Mission Community Market. His duties also include overseeing general market compliance, and management of seller records and market data. He enjoys working with CUESA’s operations team and managers to bring the markets to life each week, and provides support for CUESA events and programs in the market and beyond. Meet Tommy.

Deven Okry, Assistant Market Manager

As one of the market managers, Deven (she/her/hers) helps make sure that the Ferry Plaza Farmers Market and the Mission Community Market run smoothly, setting up and breaking down equipment, checking in with sellers, and supporting customers at the Info Booth. She has been with CUESA since August 2016, when she first learned about seasonal fruits and vegetables and local foods. She also helps oversee the Feed Hospitality program, which provides fresh produce to local chefs and bartenders who have been out of work due to the pandemic. Meet Deven.

Jameil Minor, Operations Assistant

Jameil came to CUESA as part of his internship with the New Door Ventures Ally Program and joined the market operations team shortly after completing that internship in 2017. Jameil assists the market managers at Ferry Plaza and Mission Community Market with traffic management, customer services, and compliance checks. He also supports our education team with the Foodwise Kids program, the Food Shed, and cooking demonstrations. In his downtime, he enjoys cooking and baking and gets inspiration from the seasonal treats at the farmers markets. Meet Jameil.

Vance Milan, Operations Assistant

Vance joined the team in 2016 as an Operations Assistant. As a member of our operations team, he supports the Ferry Plaza and Mission Community Markets. His duties also include helping out with CUESA’s fundraising events seasonally and supporting the education team with the Foodwise Kids program. He is currently a student at San Francisco State University, where he is majoring in health education. Meet Vance.

Songia Goodwin, Operations Assistant

Songia Goodwin joined Foodwise Teens during her senior year of high school. At the end of her internship, she joined the team as Market Operations Assistant. She works the Ferry Plaza Farmers Market and the Mission Community Market assisting customers and vendors providing the best service possible. Songia will be studying business at Boston University this fall.

Pablo Villareal , Operations Assistant

Fresh from the Foodwise Teens Internship, Pablo Villareal (he/him/his) joined the Operations team in 2022. Pablo helps with the Ferry Plaza Farmers Market. Some of his duties include helping with Foodwise fundraising events, managing Veggie Valet, assisting Food Runners, directing chef’s parking, and helping out in the info booth. Pablo enjoys the produce and food at the farmers market, regularly trying new things and enjoying the farmers as well. He is currently in Community College of San Francisco looking for a degree in Wildlife Biology.

Oliver Smith, Operations Assistant

Oliver Smith has been a member of the Foodwise team since spring 2022. At the Ferry Plaza he works as a member of operations team, helping to oversee the farmers market and help however possible. Oliver is currently finishing up high school at Mission High School and is set to start at Brooklyn College at the beginning of fall.


CUESA (Center for Urban Education about Sustainable Agriculture) is dedicated to growing thriving communities through the power and joy of local food. Learn More »