Video: What’s Cool About Farmers Markets? Just Ask a Kid | CUESA

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August 13, 2021

Video: What’s Cool About Farmers Markets? Just Ask a Kid

If you’re a Ferry Plaza Farmers Market regular, you probably already think farmers markets are pretty cool. But what do kids think, especially when visiting the market for the first time?

From its inception, CUESA’s Foodwise Kids, a free field trip and cooking class program for SFUSD elementary school students, has welcomed and empowered kids to explore the farmers market, talk to the farmers, taste fresh fruit fruits and veggies, and discover what’s cool for themselves.

With schools closed during the pandemic, we had to rethink how to bring the joy and lessons of the farmers market to kids at home. Last spring, CUESA’s Education Manager Tiffany Chung worked with our farmers market community to create a series of videos for the virtual classroom—with farmers and kids as the stars. Through these videos, kids are able to visit the farmers market, meet farmers and see food growing on the farm, use their five sense to taste, and more.

CUESA collaborated with SFUSD teachers to distribute the videos to hundreds of students and families, where they could watch along and share the experience with classmates and educators online—and even taste fresh produce from the farmers market, too. Read more about the team effort to adapt this program during the pandemic here.

In the first video in the series, “What’s Cool About Farmers Markets?” kids can learn about some of the unique values and features of the farmers market—such as local, fresh, and seasonal—as well as ways families can make the most of their food budget through programs like CalFresh. 

We hear from community members of all ages, including farmers from our California food shed, who share what they grow and what makes farmers markets so important to them.

For farmer Sonia Rojas of Rojas Family Farms, “It brings me a lot of joy knowing that you can give people something that will be very good for their health, mainly children, who are the future of tomorrow. If the children are healthy, they will make positive contribution to the future.”

“It’s the connection between the people that we make. It’s a community thing,” says Rebecca Torosian of Tory Farms. Tory, her husband, adds, “We know people’s kids, and now their kids, and maybe their grandkids. That’s what makes it cool.”

So what’s cool about the farmers market for kids?

“There’s a lot of fruits and vegetables,” young Ashley shares. Her friend Aja chimes in, “And there’s cookies back there!”

According to Ellie, “It’s special to me because I’ve been coming here since I was a baby. I think it’s cool to have all these amazing fruits and vegetables coming from all of California, and come back to the kitchen and make something really delicious.”

“We like to support the farmers, we like to eat local,” says shopper Yazmin. Her son Raymundo adds, “I want to be healthy.”

With this new offering of a video curriculum for Foodwise Kids, CUESA deepens its commitment to expanding access to farmers markets as a place of learning, connection, and delicious, healthy food for eaters of all ages. As SFUSD returns to in-person learning this fall, we’re preparing to welcome kids back to the Ferry Plaza Farmers Market for field trips and outdoor classes again. This series of videos enriches and extends the program, so that kids and families can meet farmers and learn about fresh fruits and vegetables wherever they are.

What makes the farmers market cool to you? Watch the Foodwise Kids video series with a young person in your life, and hear what kids and farmers think. Even if you’re all grown up, we hope these videos make you feel like a kid again, experiencing the wonder and joy of the farmers market with fresh eyes.

Help CUESA bring back experiential food education for kids this fall. Donate now to our Back to School, Back to the Farmers Market campaign.

Video: What's Cool About Farmers Markets?

Have you ever wondered what makes farmers markets so cool? Meet some farmers and shoppers and hear why they like to shop at farmers markets.

Video: Where Does Food Come From?

Have you ever wondered where your food comes from? Meet Marsha, Modesto, and their daughter Saori on their farm, Oya Organics, to see how they grow the food that they bring to our farmers market.

Video: What Plant Parts Do We Eat?

When we eat fruits and vegetables, what part of the plants are we eating? Follow us on our journey through the plant life cycle as we learn what parts of plant we're actually eating.

Video: Do Fruits and Vegetables Have Superpowers?

Did you know that fruits and vegetables have superpowers? That's right - they have all sorts of superpowers that help our bodies stay strong and healthy! Join us for a superpower picnic to learn about just a few of the superpowers that fruits and vegetables have.

Video: What Senses Do We Use to Eat?

When we eat food, especially new food, what senses do we use? You might think we only use our sense of taste, but it turns out, we need to use all of our senses for the best experience! Join Claire, Malachi, and Charlotte as they taste their way through all the fruits and vegetables and come taste along with them!

Thanks to our videographer, Fox Nakai.

About CUESA

CUESA (Center for Urban Education about Sustainable Agriculture) is dedicated to growing thriving communities through the power and joy of local food. Learn More »