CUESA | Market to Table Demo: Evan Bloom, Wise Sons Jewish Delicatessen

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Evan Bloom, Wise Sons Jewish Delicatessen

Saturday, April 4, 2020 - 5:30pm
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Stop by the CUESA Classroom for a cooking demo featuring the seasonal bounty of the Ferry Plaza Farmers Market.

Wise Sons is a nationally recognized deli and Jewish food brand with a unique Bay Area ethos. Inspired by the past but entirely contemporary, they make traditional Jewish foods California-style with great ingredients. Eat Something: Wise Sons Cookbook for Jews Who Like Food and Food Lovers Who Like Jews, their long-awaited first book, is part comedy, part nostalgic journey, part cookbook—the zany Jewish book we haven’t seen before.

Taking a scrapbook approach, this book layers food photography, illustration by artist George McCalman, and Jewish cultural memorabilia sourced from Wise Sons customers. Inside are 19 smart and funny short essays and 50 recipes of favorite salads, soups, mains, baked goods, and more from their beloved restaurant and their own family collection.

Stemming from the thesis that Jews eat by occasion, Eat Something is organized into 19 different events and celebrations chronicling a Jewish life in food, including: BRIS, SHABBAT, DINNER WITH THE GOYIM IN-LAWS, J DATING, SUNDAY NIGHT TAKEOUT and more—an organization that makes this a lighthearted read as well as a working cookbook.

All demos take place in the CUESA Classroom (under the tents in front of the Ferry Building) and are free to the public, with recipes and samples for all.


CUESA (Center for Urban Education about Sustainable Agriculture) is dedicated to growing thriving communities through the power and joy of local food. Learn More »