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William Werner and his team.
About
A former pastry chef at Quince, William Werner opened Craftsman and Wolves at 746 Valencia St. in the Mission District in 2012 and at 1598 Yosemite Ave. in Bayview in 2016. A firm believer that “you eat with your eyes first,” he begins by visualizing the final product, including its shape, size, texture, “eatability,” and presentation, and then backpedals into the ingredients and flavors. The farmers market serves both as Werner’s inspiration and as a source of ingredients for the shop’s pastries, cakes, confections, jams, and other sweet and savory fare.
Sourcing
Craftsman and Wolves sources fresh produce from farms at the Ferry Plaza Farmers Market including Dirty Girl Produce, Hamada Farms, Happy Quail Farms, Heirloom Organic Gardens, and others.
Fun Fact
The name Craftsman and Wolves alludes to the pastry chef’s pursuit of perfection in his craft; the wolves are, in William’s words, “the trials and tribulations that it takes to get you there.”
Location
San Francisco, California 94110
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Each year the brothers release three to four new items, often working directly with loyal customers to get the flavor profiles.
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About CUESA
CUESA (Center for Urban Education about Sustainable Agriculture) is dedicated to cultivating a sustainable food system through the operation of farmers markets and educational programs. Learn More »