People

William Werner and his team.

About

A former pastry chef at Quince, William Werner opened Craftsman and Wolves at 746 Valencia St. in the Mission District in 2012; at 1643 Pacific Ave. in Russian Hill in 2015; and at 1598 Yosemite Ave. in Bayview in 2016. A firm believer that “you eat with your eyes first,” he begins by visualizing the final product, including its shape, size, texture, “eatability,” and presentation, and then backpedals into the ingredients and flavors. The farmers market serves both as Werner’s inspiration and as a source of ingredients for the shop’s pastries, cakes, confections, jams, and other sweet and savory fare.

Sourcing

Craftsman and Wolves sources fresh produce from farms at the Ferry Plaza Farmers Market including Dirty Girl Produce, Hamada Farms, Happy Quail Farms, Heirloom Organic Gardens, and others.