Dirty Girl Produce | CUESA

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Dirty Girl Produce


Joe Schirmer, with 25 full-time employees


40 acres in Watsonville, about 90 miles to San Francisco


Dirty Girl Produce is a certified organic, family farm located in Santa Cruz County. Over 60 varieties of fruits and vegetables are grown on the farm. Dirty Girl Produce sells to customers and restaurants at five farmers markets in Santa Cruz, Berkeley, and San Francisco.

Farm owner Joe Schirmer grew up in Santa Cruz. He began working at Dirty Girl Produce in 1997 and purchased the farm in 1999. Inspired by the French intensive gardening method, Joe has adapted tractor farming to incorporate its principles. He maintains soil fertility by adding compost and organic fertilizers and plants seasonal cover crops to add nitrogen, reduce erosion, and improve soil structure. 


California Certified Organic Farmer since 1995

Fun Fact

Dirty Girl Produce is famous for their dry-farmed Early Girl tomatoes. Dry farming sometimes yields only one-third as many tomatoes, but the resulting fruits are dense with flavor. 


Santa Cruz, California


CUESA (Center for Urban Education about Sustainable Agriculture) is dedicated to growing thriving communities through the power and joy of local food. Learn More »