Highwire Coffee Roasters | CUESA

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Highwire Coffee Roasters


Co-owners Robert Myers, Rich Avella, and Eric Hashimoto, and 40 full-time employees.


In 2011, Robert Myers, Rich Avella, and Eric Hashimoto took over a café space in Oakland’s Rockridge neighborhood and founded Highwire Coffee Roasters. They began investing in more eco-friendly equipment and packaging and were interested in making it a community space, reflective of its team members. Highwire provides their employees above-average wages, health benefits, ande educational opportunities. Rather than relying on precise technology, roasters at Highwire’s Emeryville roastery use their senses to create the perfect cup. At the farmers market, they offer pour-overs, espressos, macchiatos, hot chocolate, a variety of teas, and other hot drinks, plus Howling Wolf (nitro cold brew) and Zeal Kombucha on tap.


Highwire buys high-quality beans from Guatemala, Sumatra, Columbia, and Ethiopia for their single-origin coffees, often sourcing from smaller, family farms.

Fun Fact

“Highwire” refers to the roaster’s approach to coffee as a balancing act of achieving a big-bodied cup that also speaks to the subtleties of its place of origin.


5655 College Avenue
Oakland, California 94618


CUESA (Center for Urban Education about Sustainable Agriculture) is dedicated to cultivating a sustainable food system through the operation of farmers markets and educational programs. Learn More »