Norte54 | CUESA

Ferry Plaza Farmers Market »

Sat 8am–2pm | Tue & Thu 10am–2pm



Raquel Goldman


Norte54 offers modern Mexican baked goods focusing on traditional pan dulce (pastries), using seasonal produce and local organic ingredients. Born in Mexico, Raquel Goldman moved to Miami at the age of five, but Mexico remained a formative part of her childhood as she returned every summer to visit her grandmother. After studying art in college and starting a family, she enrolled in San Francisco Cooking School. This led to an externship and later a job at the restaurant Nopa, which deepened her interest in local produce. In 2020, she started Norte54 as a pastry box delivery program, while popping up at farmers markets.


Norte54 sources flour from Central Milling in Petaluma and seasonal fruit from K&J Orchards, Twin Girls Farms, Yerena Farms, and Rojas Family Farms.

Fun Fact

Norte 54 is named for the street that Raquel’s grandmother lived on in Mexico City, where Raquel would grab pastries.


San Francisco, California


CUESA (Center for Urban Education about Sustainable Agriculture) is dedicated to growing thriving communities through the power and joy of local food. Learn More »