Oya Organics

People
Marsha Habib and Modesto Sanchez Cruz, along with 3 full- and 6 part-time employees.
Farmland
20 acres in Hollister, about 90 miles from Ferry Plaza Farmers Market.
About
Marsha Habib started farming as a one-woman, one-acre operation to serve the community and create urban and rural connections. Oya Organics gradually grew to more acreage as her partner, Modesto, and other people joined the farm. They now run a fully diversified farm with about a dozen employees they call their partners and family, but they aim to keep the operation small enough to stay close to the needs of their farmland and community. Oya Organics uses organic practices to take care of and build resilience in the soil, plants, and people. They rotate between 50 annual crops, including tomatoes, squash, brassicas, beans, peppers, and peas, while allowing weeds and insects to coexist in a healthy ecosystem.
Certification
Certified organic by California Certified Organic Farmers since 2012
Soil
Silty loam managed through crops, mulching, compost, and commercial fertilizers.
Water Use
Drip irrigation and sprinklers.
Weed Control
Hand cultivation, machine cultivation, and mulching. Crops and weeds are often left to go to seed.
Pest Management
Crop rotation, resistant crops, and habitat for beneficial insects.
Fun Fact
Marsha’s grandparents farmed rice in Okayama, Japan, while Modesto comes from a self-subsistence farming family in Oaxaca, Mexico.
Location
Hollister, California
Featured Seller
Marsha’s grandparents farmed rice in Okayama, Japan, while Modesto comes from a self-subsistence farming family in Oaxaca, Mexico.
Search Sellers
About CUESA
CUESA (Center for Urban Education about Sustainable Agriculture) is dedicated to growing thriving communities through the power and joy of local food. Learn More »