People

Fernando Diaz and Hannah-Love Diaz, along with 3 full-time and 2 part-time employees.

About

Fernando Diaz and his family have a lineage rooted in coffee. Though Proyecto Diaz Coffee started roasting beans in 2014, the Diaz family’s history stretches back to the early 1900s, when Fernando’s great-grandfather began growing coffee in Oaxaca, Mexico. That legacy persists today; Fernando’s grandfather Juan continues to grow coffee on his farm, El Carmen; his father, Genaro, roasts the coffee; his wife, Hannah-Love, does production and design; and Fernando does outreach and coffee selection.

Sourcing

The company lives out its slogan—”caffeinate with purpose”—through direct trade sourcing from small producers, investing 10% of its profits back into El Carmen, and buying at above fair-trade prices. The coffees are roasted at their roastery in San Leandro.