Red Bay Coffee | CUESA

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Red Bay Coffee


Keba Konte, along with about 17 employees.


After co-founding Guerilla Café in North Berkeley and Chasing Lions Café in San Francisco, artist and activist Keba Konte decided to apply his experience as a barista, maker, and entrepreneur to building a roastery in Oakland, with a focus on social justice and creating good jobs for Oakland residents. With the help of a crowdfunding campaign, he launched Red Bay Coffee in 2014. The company is now 17 employees strong, with a roastery-warehouse in Fruitvale, a shipping container café in Uptown Oakland, and growing retail distribution.


Red Bay sources beans through direct trade with growers in Ethiopia, Guatemala, Sumatra, and other parts of the world. Beans are roasted in small batches in Oakland.

Fun Fact

Red Bay envisions a world in which coffee is a vehicle for inclusion, social and economic empowerment, entrepreneurship, innovation, and environmental sustainability.


Oakland, California


CUESA (Center for Urban Education about Sustainable Agriculture) is dedicated to cultivating a sustainable food system through the operation of farmers markets and educational programs. Learn More »