Rojas Family Farms | CUESA

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Rojas Family Farms


Ramon and Sonia Rojas, along with 12 full-time and 40 part-time or seasonal employees


260 acres in Reedly, about 210 miles from the Ferry Plaza Farmers Market


In the 1980s, Ramon’s family immigrated to the US to escape the political situation in his native country, El Salvador. Ramon and Sonia found jobs working for Frank Paredez, a third-generation farmer who showed them farming techniques and how to sell at farmers markets. After many years working with Frank, Ramon and Sonia started Rojas Family Farms. Tulare County farm advisors help them decide what crops and techniques work best for the local conditions. For soil fertility, they uses a combination of cover crops, compost, manure, natural amendments, and synthetic fertilizers. They use a variety of methods to combat pests and uses synthetic pesticides minimally. All fruit is picked as ripe as possible.

Fun Fact

Ramon and Sonia use feedback from farmers market customers to decide what crops to plant.


Exeter, California


CUESA (Center for Urban Education about Sustainable Agriculture) is dedicated to growing thriving communities through the power and joy of local food. Learn More »