Rookies | CUESA

Ferry Plaza Farmers Market »

Sat 8am–2pm | Tue & Thu 10am–2pm | SF

Jack London Square Farmers Market »

Sun 10am–3pm | Oakland

Mission Community Market »

Thu 4pm–8pm | SF



Giovanni Betteo, Stefanie Betteo


Founded by former 4505 Meats staff passionate about making sustainable meats easily accessible to the public, Rookies is a concept of Giovanni and Stefanie Betteo of Salt Pt. Butchery & Provisions, with a focus on classic Italian-American-inspired sandwiches and seasonal dishes. Their meat share program offers local and sustainably raised meats in a CSA-like fashion on a bi-weekly and non-committal basis. Rookies operates under a zero-waste philosophy in which they occasionally use uncommon cuts of meat. However, recipes and cooking tips are always included for those cuts new to your repertoire.


All meats are sourced from farmers and ranchers implementing sustainable animal husbandry practices from Pescadero, Capay Valley, and the North Coast. 

Fun Fact

Having spent 6 years juggling restaurant jobs and a music career, Giovanni was able to travel and learn more about American butchery by visiting shops and restaurants in different cities every night.


San Francisco, California 94110


CUESA (Center for Urban Education about Sustainable Agriculture) is dedicated to growing thriving communities through the power and joy of local food. Learn More »