Wise Sons Jewish Delicatessen
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People
Evan Bloom and Leo Beckerman, along with 100 full-time employees
About
College friends Evan and Leo founded Wise Sons Jewish Delicatessen after years of witnessing a decline in the quality and abundance of authentic Jewish deli food. Taking matters into their own hands, they started out by tinkering with pastrami recipes on a gas smoker in Evan’s backyard, and in January 2011, they began a weekly pop-up in a restaurant space. They now have five Bay Area locations, including their flagship deli on 24th Street in San Francisco’s Mission District.
Sourcing
Wise Sons sources all natural and hormone- and antibiotic-free meat. The bulk of their beef comes from Meyer Natural Farms in Colorado. The produce on their menu changes seasonally, and much of it comes from the Ferry Plaza Farmers Market.
Fun Fact
Wise Sons’ pastrami is smoked in house and sliced to order.
Location
San Francisco, California 94110
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McGinnis Ranch lies in the Elkhorn Slough Watershed. The Elkhorn Slough is the largest tidal estuary outside of the San Francisco Bay and home to many plant, animal, and bird species.
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CUESA (Center for Urban Education about Sustainable Agriculture) is dedicated to growing thriving communities through the power and joy of local food. Learn More »