Yerena Farms | CUESA

Ferry Plaza Farmers Market »

Sat 8am–2pm | Tue & Thu 10am–2pm

Yerena Farms

People

Apolinar (“Poli”) Yerena, his wife, Silvia, and their children, along with 5 part- and 8 full-time employees

Farmland

13 acres in Watsonville, about 100 miles from the Ferry Plaza Farmers Market

About

After growing strawberries for Driscoll with their parents for 12 years, Apolinar and his brother, Gilberto, decided to lease their own farm. They began growing conventionally in 1982, but in response to market demand converted five trial acres to organic. The organic fruit sold so well they eventually decided to transition the entire farm to organic. Presently, 10 acres are certified organic with the remaining 12 in transition.To control pests, the Yerenas release beneficial insects. They hand-weed during harvest and cover raised beds in black plastic to prevent weeds and fungal growth. Yerena Farms takes pride in growing organic and healthful berries.

Certification

Presently, 10 acres are certified organic by Monterey County Certified Organic (MCCO), with the remaining 12 in transition.

Fun Fact

The Yerenas’ organic strawberries are sold under the label FeNella, combining their parents’ names—Federico and Nella.

Location


Castroville, California

About CUESA

CUESA (Center for Urban Education about Sustainable Agriculture) is dedicated to growing thriving communities through the power and joy of local food. Learn More »